NETFLIX, “UNTOLD STORIES”

THE CHALLENGE

Netflix had been producing a quarterly brand film with a $250K+ budget, featuring large-scale sets—including a fully functional train. Visually striking, but costly and time-consuming. They needed a leaner, scalable solution to tell global stories with high impact but reduced overhead.

 
 

THE SOLUTION


I proposed a shift from bespoke production toward a serialized brand framework—partnering with the world-class motion design studio Vucko (known for elevating brands like Google and Meta). Together, we developed a flexible visual identity system and a toolkit of motion assets that retained beauty and brand integrity, while enabling faster story deployment.

 
 

RE-IMAGINING PRODUCTION

For live-action, I reimagined the production strategy:

  • Shipped modular production kits to global teams for effortless, localized shooting

  • Embraced then-emerging tools like OpenReel to direct talent remotely and affordably

  • Cut expensive studio setups, while maintaining strong visual standards

Behind the scenes, I optimized workflows with Netflix’s executive and creative teams, overhauling calendars, reviews, and planning systems to increase production velocity and creative quality.

RESULTS —

  • 30%+ cost reduction across the board

  • Faster turnarounds, allowing more time for QC and localization

  • Expanded global inclusion through decentralized, regionally empowered storytelling

  • Maintained premium visual quality without the traditional high-cost burden

 
 

With the right tech and strategic production shifts, it’s possible to increase creative impact and reduce costs. This project proved that emerging tools and thoughtful systems can deliver global storytelling at scale—without sacrificing vision.

 
 
 

*The live-action and interview components of this film have not been released to the public.

 
 

THE LIGHT, “BUSINESS INNOVATION STRATEGY”

THE BACKGROUND

The Light is an incredible production company founded by Becky Morrison with a mission to catalyze systemic change in the film industry.

Drawing from her academic research on the archaic use of military-influenced practices in Hollywood, Morrison's company aims to create a new framework for conscious production, emphasizing ethical practices, inclusivity, and innovation. As the company experienced rapid growth, its business strategy, operational framework, and client management needed a bit of recalibration. With major clients like Netflix, A&E, and Disney+, The Light needed to find cohesive internal operations, ensuring high-level performance across teams, and adapt its sales strategy to meet the evolving demands of the industry.

SOLUTION ORIENTED INNOVATION

As a consulting Executive Producer I led a strategic health check, refining messaging, team operations, and sales processes. Key outcomes included improved team camaraderie, cost savings, and fortified and fresh client relationships. Additionally, I prompted an innovative hiring practice, partnering with a third-party, holistic hiring manager. This collaboration helped secure high-caliber leadership talent that was not only aligned with the company’s values but also brought in fresh perspectives to drive innovation and growth.

CONCLUSION

The Light then operated with greater clarity, efficiency, and innovation, allowing them to continue driving systemic change in the film industry.