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Netflix needed efficient content strategy communication during unprecedented workforce growth from 8,600 to 11,300 employees (30% increase). The existing quarterly narrative content cost $250K+ each piece and was unsustainable. Co-CEOs Reed Hastings and Ted Sarandos needed scalable, high-quality content that energized decision-making across global teams.

Working directly with the head of content strategy communications, chief of staff, and co-CEOs Reed Hastings and Ted Sarandos, I architected a scalable content framework that solved a critical operational challenge. For each story segment, I distilled complex information, updates, and innovations from C-suite executives across product, marketing, UX/UI, content, and legal into cohesive narratives.

I commissioned world-class motion design studio Vucko (Google, Meta) to create a serialized visual system that could be reused quarterly, rather than reinventing production each time. This created a sustainable, cost-effective solution for ongoing strategic content creation.

My serialized content strategy framework operated efficiently during Netflix's transformative growth period, creating sustainable cost savings and workflow improvements:

The serialized framework eliminated the need to reinvent production quarterly, enabling faster turnarounds and superior quality control. The system provided sustainable content strategy communication until leadership chose to refresh the visual approach, proving the value of systematic vs. one-off production methods.

By 2019, Netflix had already expanded to 190+ countries and was investing $15.3 billion in content, but traditional market analysis was missing crucial on-the-ground cultural context. Despite global presence, the fundamental challenge was understanding how people actually watch content in each market, what their cultural values and viewing habits were, and how stories could travel authentically across diverse global audiences.

Working in direct partnership with Reed Hastings (often with just one person between us, sometimes via direct email), I developed comprehensive research films that transformed abstract cultural insights into actionable business intelligence:

My research films operated during Netflix's most successful period of international growth, providing cultural frameworks that enabled teams to understand and replicate global content success:

The research films documented and disseminated the cultural intelligence framework that helped Netflix transition from geographic presence to cultural resonance. During this period, non-English content success stories like La Casa de Papel proved that my cultural framework could be replicated globally, establishing the blueprint for Netflix's ongoing international content strategy.

The Light, founded by Becky Morrison, catalyzes systemic change in the film industry through conscious production frameworks. Drawing from academic research on archaic military-influenced practices in Hollywood, the company emphasizes ethical practices, inclusivity, and innovation. However, during rapid growth, the studio had become stuck—great vision but operational challenges were limiting their potential.

As consulting Executive Producer, I led comprehensive strategic transformation during a critical stagnation period. The challenge wasn't just business operations—it was helping a visionary studio unlock its full potential and move from being stuck to leading industry transformation.

The Light evolved from a stuck studio to an industry transformation leader. The strategic evolution enabled the company to scale conscious production methodologies across major streaming platforms while maintaining operational excellence. Client relationships deepened into strategic partnerships, and the team developed the confidence and systems to lead industry-wide change rather than simply respond to client needs.